Posted by Adriana Puchianu
Based in Berlin, Zalando is Europe’s leading online fashion platform. With more than 70% of its traffic now coming from mobile, the company has invested a lot in improving the quality of its app to provide a good user experience. Investing in bridging the online and the offline worlds, as well as providing a seamless cross-platform experience, has had positive results on their user engagement and revenue. Using features like A/B testing, the pre-launch report and the new release dashboard from the Google Play Console, Zalando saw a 6% increase in installs and a 15% increase in the users’ lifetime value.
Watch Rushil Dave, Senior Product Specialist and Meritxell Rivera, Android Developer discuss how the company has improved user experience and key revenue and engagement metrics by investing in app quality for their Zalando app.