Important best practices to improve app engagement

Posted by Niko Schröer, Business Development, Google Play Driving installs is important to growing a user base, but it’s not much use if your app sits on users’ devices and is rarely opened. In a competitive app landscape, it’s increasingly important to engage and retain users over the long term…

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Bob Dylan Wins Nobel Prize, Internet Wins No-Chill Prize

Here’s a phrase we never thought would be true: Bob Dylan has won a Nobel Prize in Literature. Yes, the legendary folk-rock singer-songwriter has added to his apostrophe stash with “Nobel-Prize-winning,” thanks to garnering an honor typically given to the likes of T.S. Eliot, Toni Morrison, and other internationally acclaimed novelists everyone…

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What’s new for shortcuts and widgets in Android O

Posted by Gloria Liou, Associate Product Manager Intern Why use shortcuts and widgets? One of our favorite features in Android O is the ability to pin shortcuts and widgets for your app onto the launcher through deep linking. Shortcuts let users quickly start a specific task, while widgets give users…

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Four tips for startup success from a Silicon Valley VC

Posted by Kacey Fahey, Marketing Programs Manager, Google Play Working at Google Play, we’re on the front line watching developers build, polish, and launch their dreams for millions of users to experience. While it’s exciting to be a part of so much creativity, we’re often asked how small startups can…

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Android Recipes: A Problem-Solution Approach 5th Edition

Discover more than 100 down-to-earth code recipes, covering a wide range of useful topics using complete and real-world working code examples. This book is updated to include the Android N SDK (7.0), as well as earlier releases. Android Recipes: A Problem-Solution Approach Crammed with insightful instruction and helpful examples, this…

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