Posted by Kacey Fahey, Marketing Programs Manager, Google Play
Indie game developers are some of the most exciting and innovative teams to work with. While developers large and small exist on the same field, gone are the days where you hit publish and turn your back, moving on to the next project. We’ve gathered a few developer stories coming out of Latin America sharing experiences and advice.
Ronaldo Cruz, Founder and CEO of Oktagon Games tells us how “reviews provide great qualitative insight on the game helping us identify problems that may not be caught by analytics.”
Tiny Bytes reduced churn by 5% using an in-game tutorial and analytics.
Cleverson Schmidt of Impossible Apps shares how introducing in-app purchases helps diversify revenue streams and “can make the game profitable and self sustainable.”