5 tips for building communities on mobile

Posted by Dave Geffon, Partnerships Manager, Google Play Games

The most successful games usually have the strongest communities. They are a powerful force in driving additional engagement and increasing awareness for your titles. At GDC 2017, we spoke with a few game developers about best practices for successfully building their own communities. Watch the panel session below to hear advice from Seriously, Social Point, and Super Evil MegaCorp.

1. Be authentic

Community is a mindset; be honest, transparent & patient with your communications. Loyal users are extremely valuable, thus the folks at Super Evil Megacorp say that you should act like you have to earn every player.

2. Start small

Build a plan and start today. Launch your social media channels, look into influencers, and create a strategy. Whether it’s sharing one piece of fan art a week across your network, or running a closed beta to gather feedback from your most valued users, take action and learn what works best for you and your users.
3. Play match-maker
When finding influencers to support your game, ensure they’re a genuine match. Make sure the influencer’s audience is a good fit with your game and existing community.
4. Seek feedback 
Communities are passionate. Use feedback to understand what kind of game and features your users want. Be flexible and iterative so you can react and evolve your game with the needs and desires of your community. However, don’t be afraid to stay true to what you stand for as sometimes you’ll need to agree to disagree with some players.
5. Build for the long-term
The lifespan of games is continuing to grow. Plan your business strategy, update cycles and community efforts to roll out over time and expand with your growing experiences and user-base.

Watch more sessions from Google Developer Day at GDC17 on the Android Developers YT channel to learn tips for success. Also, visit the Android Developers website to stay up-to-date with features and best practices that will help you grow a successful business on Google Play.

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