Android Developer Story: Wallapop improves user conversions with store listing experiments on Google Play

Posted by Lily Sheringham, Developer Marketing, Google Play

Wallapop is a mobile app developer based in Barcelona, Spain. The app provides a platform to users for selling and buying things to others nearby in a virtual flea market by using geolocalization. Wallapop now has over 70% of their user base on Android.

Watch Agus Gomez, Co-Founder & CEO, and Marta Gui, Growth Hacking Manager, explain how using store listing experiments has increased their conversion rate by 17%, and has allowed them to optimize organic installs.

Learn more about store listing experiments. Get the Playbook for Developers app to stay up-to-date with more features and best practices that will help you grow a successful business on Google Play.

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